MOBILE BANKING AND CUSTOMER SATISFACTION AMONG STUDENTS OF ADEKUNLE AJASIN AKUNGBA AKOKO, ONDO STATE
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Abstract
The study examined mobile and customer satisfaction in Ondo State, Akungba - Akoko. And also examine the effect of reliability on customer’s satisfaction in Ondo State and; investigate the influence of responsiveness on Customer Satisfaction in Ondo State; What are the factors that influence the adoption of mobile banking in Ondo state. The study employed primary data from respondents with the total of 227 respondents from the the population of 527 using Taro Yamane. Regression as a statistical technique is used in testing of hypothesis. the results revealed that there was significant relationship between the mobile Banking practices and satisfaction using (ease to use) as a proxy (F= 35.640, P < 0.00). Thus, mobile banking had significant effect on customer satisfaction. The study recommends that financial Organisation should work on their mobile APP so as to improve conveniences.
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