STUDY ON CONSUMERS SATISFACTION AND PREFERENCE FOR COLGATE SWARNA VEDSHAKTI TOOTH PASTE – WITH REFERENCE TO CITY OF MUMBAI
Article Sidebar
Main Article Content
Abstract
Fast moving consumer good (FMCG) is the 4th largest sector in the Indian economy, personal care products industry accounts for almost 50 per cent. Today the Indian consumers are becoming more health conscious and have preference for safe, natural, organic and herbal products especially for personal care products and cosmetics. The year 2016 has been a distinct advantage for this industry. Its popularity and demand are increasing year by year. In personal care products segments herbal toothpaste is becoming more and more common. Shifting the preference to herbal toothpaste and growth for demand for herbal products began with introduction of Dant kanti by Patanjali in 2016. It had impact on sales of Colgate toothpaste. To retain its market share and leadership Colgate introduced the tooth paste with herbal content. Other companies and multinational companies too began with rolling out the herbal and natural products. The objective of research paper is to analyze and understand the business strategy of Colgate to beat competition of other brands of herbal tooth paste and consumers’ response to it. Around one hundred people in Mumbai city were questioned on awareness and usage of herbal products, consumption and satisfaction of using Colgate herbal tooth paste.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY-NC-ND 4.0 DEED).
You are free to:
- Share — copy and redistribute the material in any medium or format
- The licensor cannot revoke these freedoms as long as you follow the license terms.
Under the following terms:
- Attribution — You must give appropriate credit , provide a link to the license, and indicate if changes were made . You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
- NonCommercial — You may not use the material for commercial purposes .
- NoDerivatives — If you remix, transform, or build upon the material, you may not distribute the modified material.
- No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.
Notices:
You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation .
No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.
Rights of Authors
Authors retain the following rights:
1. Copyright and other proprietary rights relating to the article, such as patent rights,
2. the right to use the substance of the article in future works, including lectures and books,
3. the right to reproduce the article for own purposes, provided the copies are not offered for sale,
4. the right to self-archive the article.