CORPORATE BRAND MANAGEMENT INMARKETING SYSTEM OF THE REPUBLIC OF UZBEKISTAN

Authors

  • UMAROVA ZULAYKHO TURSUNOVNA Ph.D. Associate Professor, Department of Corporate Governance, Tashkent State Economic University
  • ABDUSALAMOV OLIMJON ESHMIRZAYEVICH Senior Lecturer, Department of Corporate Governance, Tashkent State Economic University

Keywords:

corporate image, , identity, individuality,, philosophy,

Abstract

The article discusses the concepts of a brand, a brand, features of a corporate brand, their relationship and place in the marketing system, explores the existing scientific concepts of product branding, identifies the components of a corporate brand, discusses the formation and management of these components, develops a model for the formation and management of a corporate brand and an algorithm formation of a corporate brand, a methodology for assessing the position of a corporate brand, including the evaluation of the components of a corporate brand, is proposed, rove Dena testing pattern formation and management of corporate brand for example, one of thelargest industrial holdings.

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Published

2021-03-27

Issue

Vol. 7 No. 2 (2020): IJIERT

Section

Articles

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How to Cite

UMAROVA ZULAYKHO TURSUNOVNA, & ABDUSALAMOV OLIMJON ESHMIRZAYEVICH. (2021). CORPORATE BRAND MANAGEMENT INMARKETING SYSTEM OF THE REPUBLIC OF UZBEKISTAN. International Journal of Innovations in Engineering Research and Technology, 7(2), 1-5. https://repo.ijiert.org/index.php/ijiert/article/view/2064