THE INFLUENCE OF DESTINATION IMAGE AND CUSTOMER SATISFACTION ON REVISIT INTENTION OF STUDENTS IN ENGLISH VILLAGE

Abstract

Based on the background description, the purpose of this study is to analyze the influence of Destination Image and Customer Satisfaction on Revisit Intention of English Village students in the city of Pare Kediri. Where the population in this study were students who took courses in the English village as many as 86 respondents. Data collection methods using questionnaires and interviews. In analyzing the data, the validity and reliability of the instrument were used, hypothesis testing for F and T and the coefficient of determination. From the test results, all questionnaire items are valid and reliable. Destination image and Customer Satisfaction have a significant effect on Revisit Intention either partially or simultaneously. The more destinations that can be visited and give a feeling of satisfaction to consumers, the more they will feel a feeling or encouragement in consumers, the stronger their desire to come back to visit.