IMAPCT OF ADVERTISEMENT ON SOCIAL MEDIA

Authors

  • MR. KIRAN CHANDRAKANT GHOLASGAON
  • MR. UMAKANT S SHIRSHETTI

Keywords:

THE FOUNDATION OF ONLINE PUBLICITY

Abstract

This paper mainly focusing on paid advertisement on social media. By considering various social media applications such as facebook, Youtude,Whats app,Twitter etc. basically these are played very big role in Indian community as well world. Today's situation is , up to date need ofmodern future, which is becoming technically routine things in our life. The wide range of online commercial ad is increasing dramatically day by day. As per so many survey that Businesses are spending more on online advertisement than before. Accepting the things that influence online advertisement effectiveness is crucial. An internet broadcast model is what many major advertisers have been waiting for. YouTube, Facebook, Twitter and other social media are proposes a decision-making implication to make the most of the paid advertisement' performance in reaching as many group as possible with the greatest possible engagement. ANN, Garson's algorithm, and support vector machine weighting were used to analyze publication characteristics. The results demonstrate that in terms of number of people reached; paid publications are only relevant, compared with for post hour for total page likes, and for type of publication. Online Consumer, Online Advertisement, Online Purchasing. Brand Loyalty, Social Media, Data mining, paidads, Artificial Neural Networks

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Published

2021-03-10

Issue

Vol. 7 No. 3 (2020): IJIERT

Section

Articles

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