HOW TO KEEP LOYAL RELATIONSHIPS WITH SERVICE CUSTOMERS USING HOLISTIC MARKETING

Authors

  • B. E. HAJIKULOV

Keywords:

Loyal relationships, service customer, customer loyalty, holistic marketing

Abstract

In today’s economic uncertainty and turbulence, creating and maintaining loyal relationships with service customers over the long term represents a necessary condition for business success. Winning in times like these requires recognizing the key role that customers and their experiences play in overcoming challenging economic circumstances. In this paper we present effective techniques to achieving customer loyalty; and also holistic marketing as a successful strategy for reaching the same goal.

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Published

2021-01-22

Issue

Vol. 7 No. 09 (2020): IJIERT

Section

Articles

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