ONLINE PROMOTION AND BRAND IMAGE ON CONSUMER DECISIONS
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Abstract
Study uses primary data, namely data obtained directly from consumers of Hj. Norm. The population of this research is consumers of Hj. Norma using a non-probability sampling technique, namely incidental sampling, with a sample of 100 respondents. The research instrument used a questionnaire and analyzed using multiple linear regression analysis with t test (partial) and f test (simultaneous). The results that online promotion has a significant effect on purchasing decisions and for brand image partially has a significant effect on purchasing decisions. Simultaneously, the two variables have a significant effect on purchasing decisions.
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