PERFORMANCE AND SUSTAINABILITY STRATEGY OF CHILLI JAMU SUPPLY CHAIN MANAGEMENT IN SUMENEP REGENCY

Authors

  • Rakhmawati, Putra Bagus Dwi Cahya Purnama ProgramAgricultural Industry Technology, Trunojoyo Madura University, Madura, Indonesia
  • Yudhi Prasetya Mada, Mokh. rum Management Economics Program, Trunojoyo University Madura, Madura, Indonesia 4 Agribusiness Study Program, Trunojoyo Madura University, Madura, Indonesia

DOI:

https://doi.org/10.17605/OSF.IO/YEQCB

Keywords:

Chili Jamu, Sustainable Supply Chain Management, SCOR, AHP.

Abstract

Madura is famous for its traditional herbal medicine and Madurese ingredients. One of the components of traditional raw materials that are widely cultivated by farmers in Sumenep Regency is camu chilies. The performance of chili herbs and the traditional herbal medicine industry has not been effective, so supply chain management engineering is needed to sustainably develop chili herbs. This study aims to analyze supply chain mechanisms, analyze supply chain performance, and design strategies to improve the performance and sustainability of the chili herbal supply chain in Sumenep Regency, Madura.

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Published

2023-01-18

Issue

Vol. 10 No. 1 (2023): IJIERT

Section

Articles

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