PERFORMANCE AND SUSTAINABILITY STRATEGY OF CHILLI JAMU SUPPLY CHAIN MANAGEMENT IN SUMENEP REGENCY
DOI:
https://doi.org/10.17605/OSF.IO/YEQCBKeywords:
Chili Jamu, Sustainable Supply Chain Management, SCOR, AHP.Abstract
Madura is famous for its traditional herbal medicine and Madurese ingredients. One of the components of traditional raw materials that are widely cultivated by farmers in Sumenep Regency is camu chilies. The performance of chili herbs and the traditional herbal medicine industry has not been effective, so supply chain management engineering is needed to sustainably develop chili herbs. This study aims to analyze supply chain mechanisms, analyze supply chain performance, and design strategies to improve the performance and sustainability of the chili herbal supply chain in Sumenep Regency, Madura.
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