DEVELOPMENT OF JAMU KUNYIT PRODUCTS USING VALUE ENGINEERING METHOD (Case Study: Madura Sari Sampang)

Authors

  • Rakhmawati Program Studi Teknologi Industri Pertanian, Fakultas Pertanian, Universitas Trunojoyo Madura, Bangkalan, Indonesia
  • Akhmad Dwi Kurniawan Program Studi Teknologi Industri Pertanian, Fakultas Pertanian, Universitas Trunojoyo Madura, Bangkalan, Indonesia
  • Darimiyya Hidayati Program Studi Teknologi Industri Pertanian, Fakultas Pertanian, Universitas Trunojoyo Madura, Bangkalan, Indonesia.

DOI:

https://doi.org/10.17605/OSF.IO/4U2KX

Keywords:

Turmeric Herb; Dipping Herb; Product Development

Abstract

Turmeric herb is a typical Indonesian herbal drink which is usually made from turmeric rhizome. Compounds contained in turmeric (curcumin and essential oils) have important roles as antioxidants, antitumors, anti-cancer, antisenile, lowering fat and cholesterol levels in the blood and liver, antimicrobial, antiseptic and anti-inflammatory (Mattiro et al. 2020). Value engineering is one method that can be used in the development of this product. According to (Ulya et al. 2020) the purpose of this study is to find out the attributes and the best alternatives in the development of herbal turmeric products using the value engineering method according to consumer desires. This research will be useful to focus or direct the policies that have been carried out in the value engineering development strategy based on the structure that has been built for product development of herbal turmeric. The results obtained for the 3 selected attributes are materials, ingredients and packaging. The selected dip turmeric herbal product is the 1st alternative with a value of 1.106. The alternative is turmeric + palm sugar, a 2:1 ratio with box packaging. The ratio of added value of herbal dip using the value engineering method is 87.570% with a profit percentage of 46.687% from the previous product and an added value of Rp. 7,003

Downloads

Published

2022-08-04

Issue

Vol. 9 No. 8 (2022): IJIERT

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Under the Creative Commons Attribution- 4.0 International License (CC BY-4.0 DEED).

You are free to:

  1. Share — copy and redistribute the material in any medium or format for any purpose, even commercially.
  2. Adapt — remix, transform, and build upon the material for any purpose, even commercially.
  3. The licensor cannot revoke these freedoms as long as you follow the license terms.

Under the following terms:

  1. Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.
  2. No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.

Notices:

You do not have to comply with the license for elements of the material in the public domain or where your use is permitted by an applicable exception or limitation.

No warranties are given. The license may not give you all of the permissions necessary for your intended use. For example, other rights such as publicity, privacy, or moral rights may limit how you use the material.

How to Cite

Rakhmawati, Akhmad Dwi Kurniawan, & Darimiyya Hidayati. (2022). DEVELOPMENT OF JAMU KUNYIT PRODUCTS USING VALUE ENGINEERING METHOD (Case Study: Madura Sari Sampang). International Journal of Innovations in Engineering Research and Technology, 9(8), 1-9. https://doi.org/10.17605/OSF.IO/4U2KX