USE OF ONLINE SHOPPING AND CUSTOMER SATISFACTION AMONG THE SELECTED CITIZENS OF PANABO CITY
DOI:
https://doi.org/10.17605/OSF.IO/2CGWXKeywords:
Online Shopping, Customer Satisfaction, Correlational Research MethodAbstract
Online shopping is concerned with e-commerce; it is often motivated by the opportunity to save resources due to its high convenience and accessibility. Shoppers are increasingly turning to the convenience of online shopping due to factors including the need to devote more time to their jobs, wasted time waiting in traffic, the difficulty of finding parking for their vehicles, the limited selection of goods available in stores, and the general trend toward more flexible work practices and lifestyles. The researchers used the correlational research method; questionnaire disposal is online using a google form, respondents around the selected citizens in the community of Panabo City. This research goal is to identify the relationship between Online Shopping and Customer Satisfaction among the citizens of Panabo City. It also studies the level of Online Shopping Satisfaction among the citizens of Panabo City. Using the correlational research method study found a positive correlation and significant relationship between Online Shopping and Customer Satisfaction among the citizen of Panabo City. Also, found the level of Satisfied Customers and high level of engagement in Online Shopping. The researcher wants to know the preference of the customers. The researchers selected 50 respondents inside the community of Panabo City
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