[1]
Yudhi Prasetya Mada, “THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW”, Int. j. innov. eng. res. technol., vol. 11, no. 8, pp. 37–47, Aug. 2024, doi: 10.26662/ijiert.v11i8.pp37-47.