RAKHMAWATI; YUDHI PRASETYA MADA. UTILIZATION OF ARTIFICIAL INTELLIGENCE IN MARKETING INFORMATION SYSTEMS AND STRATEGIES. International Journal of Innovations in Engineering Research and Technology, Maharashatra, India, v. 12, n. 1, p. 18–26, 2025. DOI: 10.26662/ijiert.v12i1.pp18-26. Disponível em: https://repo.ijiert.org/index.php/ijiert/article/view/3953. Acesso em: 1 aug. 2025.