YUDHI PRASETYA MADA. ROLE OF NEUROMARKETING IN UNDERSTANDING CONSUMER BEHAVIOR: A LITERATURE OVERVIEW. International Journal of Innovations in Engineering Research and Technology, Maharashatra, India, v. 11, n. 8, p. 48–56, 2024. DOI: 10.26662/ijiert.v11i8.pp48-56. Disponível em: https://repo.ijiert.org/index.php/ijiert/article/view/3921. Acesso em: 16 jul. 2025.