YUDHI PRASETYA MADA. THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW. International Journal of Innovations in Engineering Research and Technology, Maharashatra, India, v. 11, n. 8, p. 37–47, 2024. DOI: 10.26662/ijiert.v11i8.pp37-47. Disponível em: https://repo.ijiert.org/index.php/ijiert/article/view/3920.. Acesso em: 28 nov. 2024.