BANKOLE RAZAAQ; LAWAL ALIYU UMAR. MARKETER’S CONCEPTUAL APPROACH TOWARDS UNDERSTANDING CONSUMER BEHAVIOR. International Journal of Innovations in Engineering Research and Technology, Maharashatra, India, v. 8, n. 10, p. 153–163, 2021. Disponível em: https://repo.ijiert.org/index.php/ijiert/article/view/2942. Acesso em: 30 jun. 2025.