1.
Yudhi Prasetya Mada. THE EVOLUTION AND REVOLUTION OF MARKETING MIX FROM 4P TO 4C TO 4E TO E-MARKETING MIX: A LITERATURE OVERVIEW. Int. j. innov. eng. res. technol. 2024;11(8):37-47. doi:10.26662/ijiert.v11i8.pp37-47